When Building Ad Tech, It’s All About the Costs

Advertisers looking to take more control over their media buying have to make some tough choices. Do they pressure their vendors into making concessions? Or do they set out to

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Should Marketing Campaigns Target Households or Individuals?

The household is often the central focus of ad targeting efforts for companies selling items shared by family members or products and services centered around life events. But as one-to-one

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Test Your Digital Marketing IQ: Can You Get a 5/5?

Were you paying attention this week? Show us and brag! And if not, learn what you may have missed. Take our new Your Weekly Data IQ Test, and flex your

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