The question on every business owner’s mind at the start of their marketing and advertising adventures. Which marketing strategies and avenues are the most effective for your budget and your business? One incredibly effective marketing platform – FaceBook.
I’ll give you 8 main reasons why.
1. Marketing on social media leads to higher conversion rates.
Social media has a 100% higher lead-to-close rate than outbound marketing tactics. That could be because every post you make and each interaction you have on your social media channels is an opportunity to convert an interested lead into a happy customer. By building a report with your leads and customers and posting valuable content on a consistent basis, your brand can work to improve trust and credibility, which leads to more conversions.
2. Your customers are on social media.
One of the best reasons for your small business to be marketing through social media is that your customers are spending a lot of time on social media channels every day. According to Statista, by 2021, the number of worldwide social media users is expected to reach about 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience.
Connecting with your target audience can be easy if you are active on the social media platforms that they use most often. In other words, don’t make your audience come to you – go to your audience! If you aren’t already on social media, you could be missing out on an important chance to connect with your customers and engage new leads.
3. Marketing through social media is cost-effective.
One of the greatest benefits of marketing through social media is that it helps you cut marketing costs without sacrificing results. Most of your social media results will come from investing time in creating and publishing content as well as having conversations with your fans and followers. The good news is that even just a few hours a week can have significant results.
4. Social media marketing may help improve your search engine rankings.
There’s a good chance that you’re already focused on improving SEO. But did you know that search engines use your social media presence as a factor in their rankings? Successful brands tend to have a healthy social media presence, so a strong social media presence may act as a signal to search engines that your brand is valuable, credible, and trustworthy. Though the ranking factors are always changing, it’s a safe bet that active social media channels will end up helping you in the end.
Search engines pay attention to your social media behavior, especially links to social content and social signals like likes and shares.
(ALSO: Here’s a link to our blog on improving your SEO for FREE with this Tip!)
5. Your competition is on social media.
No matter what industry you are in or who your target market is, there is a good chance that your competitors are already present and involved on social media channels. This not only suggests that there is an opportunity for your brand to do well on these channels, but it means that some of your potential customers may already be talking with the competition as we speak.
If you want to remain competitive in the digital marketplace, it’s vital that you start working toward building a presence on social media. Social media content allows you to not only show a little bit of your brand personality, but it also presents an effective outlet for demonstrating your industry expertise and knowledge. This is one of the best ways to set yourself apart from the competition and bring in more relevant online traffic.
6. Consumers will be more receptive to your messages when marketing through social media.
Users are active on social media platforms because these channels offer a fun and easy way to network, keep in touch with friends and family, and stay connected with what’s going on in the world. Typically, users are not on these channels with the expectation that they are going to be marketed to. But this does not mean that social media users aren’t following and interacting with their favorite brands.
The reason why consumers may be more receptive to your brand message on social media is because social media allows you to be more conversational and show a different side of your brand. The content that you publish on these channels contributes to your brand personality and help you demonstrate your brand voice. On social media, you are able to make authentic connections with your leads and customers, rather than just delivering direct marketing messages. This is something that consumers are generally more responsive to.
(Oh, what’s that? You wanted the top 10 tips on increasing your instagram engagement? We got you covered. Click here for that blog. 😉)
7. Marketing through social media increases your inbound traffic.
Your social media profiles provide yet another way to get more inbound traffic to your website. This makes marketing through social media an excellent strategy to complement your search engine optimization efforts. Each piece of content that you post to your social media profiles is another opportunity to bring new visitors to your site. Once the visitor gets to your site, you will have the opportunity to convert.
The more quality content that you post on your social media channels, the more opportunities you have to engage new leads and direct them back to your website. If your website is optimized for conversions then it will only be a matter of time before these new leads convert into customers.
8. Social media advertising allows you to target and retarget ideal consumers.
Though social media advertising does require a bit of an up-front investment, social ads can do a lot to complement the organic campaigns that you are running on your social media channels. With help from a Facebook Marketing agency, social media platforms like Facebook help you target your ideal buyers, which allows you to drive more relevant traffic to your site. This is the best way to get the most out of your marketing spend.
With Facebook Advertising, you can identify new potential leads by defining your ideal customer through the ads platform. Then, Facebook allows you to serve your ad content to those who exhibit the same types of behaviors that your target audience does. As you drive more relevant traffic to your brand site, you can improve outcomes, no matter what your ad goals may be.
Contact us for more info on Facebook Marketing.
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