2021 Facebook Tools You Need To Use

Keep up to date with the rapid changes, updates, and trends of the social media industry. These are the tools you need to be using for 2021 Facebook Advertising. Don’t get left behind.

The Facebook Pixel

This is absolutely pivotal when you are running Facebook ads. It collects data that helps you track data from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. Click here to find out how to do it. Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to take your desired action. This allows you to improve your Facebook ad conversion rate and get better ROI.

Even if you’re not creating Facebook ads yet, you should install the Facebook pixel now. It will start collecting data right away so that you don’t have to start from scratch when you’re ready to create your first Facebook ad. 

Lookalike Audiences

Facebook can use your data to help you build a lookalike audience of people who have similar likes, interests, and demographics to people who are already interacting with your website or facebook ad. This creates a warmer target audience and can help expand your potential customer base.

Retargeting Ads

Facebook retargeting pixel data and dynamic ads allow you to show ads to people who have already visited your site or had some sort of encounter with your business before. For example, you can show people an ad for the exact product that they abandoned in a shopping cart or added to a wishlist on your website! 

Optimisation of Ads for Sales & Value

You can use the Facebook Pixel to optimize your ads for specific conversion events on your website. Without a pixel, the only conversion you can optimize for is link clicks. With the pixel, you can optimize for conversions that align more closely with business goals, like purchases, sign-ups, and bookings.  As Facebook collects data on who buys from your site and how much they spend, it can help optimize your ad audience based on value. That means it will automatically show your ads to the people who are most likely to make high-value purchases! 

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