Facebook ads are targeted to users based on their location, demographic, and profile information. Unlike Google, the user doesn’t have to be searching for your specific product or service at that time for the ad to show up – Facebook will place the ad on the users feed if they have any interest in the product/service.
Facebook is a great platform to advertise on and also creates Instagram ads through it as well. We would highly recommend it. Give us a call for the right campaign that would suit your business needs.
1. Your Audience is on Facebook
Facebook has 2 billion monthly active users and did you know that their users spent 40 mins average a day, unlike other social media platform. Advertising on Facebook might be the right platform to grow your business.
2. You can reach specific audiences for your business through ad targeting.
Facebook advertising provides lots of option to reach specific audiences based on their behavior within the platform. You can select the right audience to target with your ads by identifying users engagement within the platform. This includes tracking the types of pages users like, what they share or comments engagement, demographics, location and more. This allow ads targeting to run accurately and only show to the right audiences your business needs when you advertise.
3. Facebook Ads continuous to improve
Facebook is constantly adding more features and enhancing user experience for their advertisers. This is the big reason why Facebook continuously grow bigger and loved by everyone, it’s always providing more value not just to users but give chances for small businesses to compete with large businesses to grow through advertising.
4. Advertising is very affordable on Facebook
Yes! running a Facebook ads is very affordable, you can set your budget how much you want, with minimum of only $1/day budget. You set your budget from the start, and Facebook will automatically stops showing your ad when you hit the amount of budget you have set. The higher your budget, the more users you will reach.
5. Facebook Video ads could be the game changer.
You’ve probably noticed the increase of video ads every time you watch video on Facebook news feed. This is because majority of people prefer watching than reading content. Video ads might the best choice if you want to grab potential customers attention more effectively.
6. Facebook has great reporting analytics.
Facebook is limitless when it gives you reports and analytics about the performance of your ads. No need to guest or learn what’s working and what is not. This will help identify what ads works best and where you should spent your budget more or not to.
7. Ads retargetting
Yet another way to reach the right audiences on Facebook is through re-targeting or re-marketing. This let you show your ads to Facebook users who previously visited your website, used your mobile app, or gave you their email address. Data shows, these people tend to convert into sales most of the time.
Give us a call on 1300 001 381 to discuss your business, and we’ll sort out the best solution for you, or send us a message through our ‘Contact’ page on our site.
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