QUICK TIPS FOR DOMINATING GOOGLE AND ITS ADS (ADWORDS)
QUICK TIPS FOR GOOGLE ADS (ADWORDS) Without Google, your online business isn’t going to be discovered by your target audience. It’s like having a bakery that bakes the most amazing fresh bread and delicious cakes that nobody knows about. Dominating Google should be high on your priority list as this is the only lucrative way […]
10 Powerful Social Media Tips For Facebook
Let’s take a look at ten Facebook marketing tips that can change the game for your social media strategy. Talk To The Right People You know the importance of advertising the right product at the right time, but the critical thing to remember is the right audience. You could spend a chunk of your marketing […]
When Building Ad Tech, It’s All About the Costs
When Building Ad Tech, It’s All About the Costs Advertisers looking to take more control over their media buying have to make some tough choices. Do they pressure their vendors into making concessions? Or do they set out to build their own technology to replace the vendors altogether? When determining whether it is worth it […]
Should Marketing Campaigns Target Households or Individuals?
The household is often the central focus of ad targeting efforts for companies selling items shared by family members or products and services centered around life events. But as one-to-one audience targeting becomes more common, marketers find themselves with that household data in one bucket, and individual device data in another. Thus, many are now […]
Test Your Digital Marketing IQ: Can You Get a 5/5?
Were you paying attention this week? Show us and brag! And if not, learn what you may have missed. Take our new Your Weekly Data IQ Test, and flex your digital marketing and advertising acumen.