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Are Google Ads Worth It?

First off – What is a Google Ad? 

Google ads are Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.

Why do it?

Let’s discuss.

Google’s Massive Reach

Today Google has elevated itself beyond a brand to a verb. The term “Google” is actually defined in the Merriam Webster Dictionary

And that’s because, now, when people have a question that needs answering their first stop is usually Google.

Want to know what stretches can minimise back pain?

Google it.

Want to know how to lose weight without sacrificing sugar?

Google it.

The search engine handles an obscene 2+ trillion searches like these per year. That’s over 5 billion searches per day.

Among those are people looking for solutions to problems that your business can offer. If they’ve ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.

Are Google Ads Worth It For Small Businesses?

Yes. Advertising on Google is great for small businesses that need to reach targeted audiences and want to be able to track their ROI. Google Ads budgets can get big, but you don’t need a big budget to get started.

If you learn how to use Google Ads, especially local ad listings, Google Ads can be one of the most profitable ways to get new business.

Here are six of the advantages of Google Ads:

  1. Reach people when they’re looking for you
  2. Target based on geography
  3. Target multiple audiences that use the same product
  4. Send people to specific landing pages
  5. Track results easily
  6. Get results quickly

Search engine optimization is still the backbone of most highly visited sites. The posts and pages you see on page one aren’t just well-written with carefully researched keywords; they’re also on sites that have amassed a large number of backlinks over time (still the number one ranking factor for web pages).

It can be years before you get to see one of your own pages in the coveted first position for a broad keyword search term. Some businesses will never see it.

When you get started with Google, though, your chance of leapfrogging all the organic results on a search engine results page grows exponentially, and it grows easier too. There’s no endless search for links that will bump your page up just a little bit; there’s no poring over keyword density on your post-click landing page. Start running ads and boost the odds people see you first thing, on a page like this, where organic results don’t even appear until below the fold:

Start leapfrogging the organic search results and earn clicks and conversions with the help of Google Ads and a delightful post-click landing page experience.

Want GROWTH with Digital Marketing?
Contact RESULTS AGENCY on 1300 001 381.

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