First off – What’s the difference between Facebook ads and Google ads?

Google Ads (AdWords) is so widely used, it has become synonymous with the term “paid search.” Google Ads focuses on the targeting of keywords and the use of text-based advertisements.

Advertisers using Google AdWords bid on keywords – specific words and phrases included in search questions entered by Google users – in the hopes that their ads will be displayed alongside search results for these questions and searches. Each time a user clicks on an ad, the advertiser is charged a certain amount of money, hence the name “pay-per-click advertising.” 

Facebook Ads is a prime example of what is known as “paid social,” or the practice of advertising on social networks. With the highest number of monthly active users of any social network in the world, Facebook has become highly competitive. 

Unlike Google Ads, which helps businesses find new customers via keywords, Facebook ads helps users find businesses based on the things they’re interested in and the ways in which they behave online.

When it comes to the primary difference between Google AdWords and Facebook Ads, think of it like this: Google helps you find new customers, while Facebook helps new customers find you. 

To read about the advantages of Facebook Ads click here.

To read about the advantages of Google Ads click here. 

This will help you determine which you need for your business type and business goals. 

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